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When is Prime Day 2026?

Updated June 2026

Prime Day 2026 runs Tuesday, June 23 through Friday, June 26 — four full days. It opens at 12:01 a.m. PDT on June 23 and is exclusive to Amazon Prime members. Amazon has confirmed more than 35 deal categories, including clothing, beauty, kitchen, home, electronics, groceries, books and travel, and some device deals are already live before the 23rd.

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If you only remember one thing, make it this: Prime Day 2026 is June 23-26. That is roughly a month earlier than the July dates of recent years, so the easiest mistake is assuming you have until midsummer. Here is what actually matters — the exact start time, who can shop, what is on sale, and which deals are already discounted before the event opens.

The dates: June 23-26, 2026

Prime Day 2026 is a four-day event running Tuesday, June 23 through Friday, June 26, opening at 12:01 a.m. PDT on June 23. It keeps the four-day, 96-hour format Amazon introduced in 2025, and it is the first time the event has landed in June since 2021.

Who can shop it

Prime Day is exclusive to Amazon Prime members. Prime is $14.99/month or $139/year and includes a 30-day free trial, so a last-minute sign-up still gets you in. Shoppers aged 18-24 and enrolled students can use Prime for Young Adults — a six-month free trial, then $7.49/month or $69/year — which Amazon says includes 10% cash back on eligible Prime Day deals across beauty, apparel, PCs, electronics and personal care (capped at $100 per purchase and $500 per year).

What goes on sale

Amazon has confirmed more than 35 deal categories, including clothing, beauty, kitchen, home, electronics, groceries, books and travel. Today's Big Deals drop three times a day at 12 a.m., 8 a.m. and 1 p.m. PDT — at least five deals per drop, many around 50% off, while supplies last. If you want one thing in particular, the drop times are when to look.

Deals already live before June 23

You do not have to wait for everything. Many Amazon device deals are already running: up to 60% off Alexa+ devices like the Echo Dot Max and Echo Show 11, and up to 65% off select Kindle, Ring, Echo, Fire TV, Blink and eero. Prime members also get free same-day grocery delivery on orders over $25 and an extra 10% off Whole Foods sale items year-round.

Reliable early-deal categories worth watching

Amazon's own devices tend to hit their lowest prices of the year during Prime events, so an Echo or Kindle is usually a safe buy now if you want one. The Insignia Fire TV and AirPods Pro discount well too, but check the price against its history before committing — a headline percentage off is only a deal if the starting price is honest.

Frequently asked

When is Prime Day 2026?

Prime Day 2026 runs June 23-26, 2026 — four days. It starts at 12:01 a.m. PDT on June 23 and is open only to Amazon Prime members.

Is Prime Day 2026 in June or July?

June. Prime Day 2026 is June 23-26, which is about a month earlier than the July events of 2022 through 2025 and the first June Prime Day since 2021.

Do I need Amazon Prime to shop Prime Day 2026?

Yes. Prime Day deals are exclusive to Prime members, but there is a 30-day free trial, so you can sign up to qualify before the event.

Are there Prime Day deals before June 23?

Yes. Many Amazon device deals are already live, including up to 60% off Alexa+ devices and up to 65% off select Kindle, Ring, Echo, Fire TV, Blink and eero. Prime members also get free same-day grocery delivery over $25.

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