Prime Day · Timing · Everyone

What time does Prime Day 2026 start?

Updated June 2026

Prime Day 2026 starts at 12:01 a.m. PDT on June 23. In other US time zones that is 3:01 a.m. ET, 2:01 a.m. CT and 1:01 a.m. MT. Once it opens, Today's Big Deals refresh three times a day at 12 a.m., 8 a.m. and 1 p.m. PDT, so it is worth checking back morning, midday and night through June 26.

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The best Prime Day deals — the limited-quantity, deepest-cut ones — often sell out in the first hours, so knowing the exact start time in your zone is the difference between grabbing one and seeing "deal ended." Amazon sets everything on Pacific time, so here is the math done for you, plus the daily rhythm to follow once it is live.

The official start: 12:01 a.m. PDT, June 23

Prime Day 2026 opens at 12:01 a.m. Pacific Daylight Time on Tuesday, June 23. Amazon runs its deal clock on Pacific time, so every "starts at" and "ends at" you see during the event is anchored there. The event then runs four days through June 26.

Start time in every US zone

Converted from 12:01 a.m. PDT on June 23: Eastern shoppers start at 3:01 a.m. ET, Central at 2:01 a.m. CT, Mountain at 1:01 a.m. MT, and Pacific at 12:01 a.m. PDT. If you are on the East Coast and do not want a 3 a.m. alarm, set up your picks the night before and check first thing in the morning.

The three daily deal drops

Once the event is live, Today's Big Deals refresh three times every day at 12 a.m., 8 a.m. and 1 p.m. PDT. Each drop brings at least five new deals, many around 50% off, and in select windows fresh deals can appear as often as every five minutes. Everything is while supplies last, so those times are the moments to check back.

How to be ready before the clock hits

Set an Alexa deal alert — say "Alexa, alert me to deals on noise-cancelling headphones" — or a target-price alert with optional auto-buy so Amazon grabs an item the instant it hits your number. You can also check Price History (up to 365 days) on any product page to confirm a "deal" is genuinely a low before you buy. The Echo Dot, AirTag and AirPods Pro are common first-hour sellouts, so they reward being ready.

Frequently asked

What time does Prime Day 2026 start?

Prime Day 2026 starts at 12:01 a.m. PDT on June 23, 2026. That is 3:01 a.m. ET, 2:01 a.m. CT and 1:01 a.m. MT.

What time does Prime Day start on the East Coast?

On the East Coast, Prime Day 2026 starts at 3:01 a.m. ET, which is 12:01 a.m. PDT on June 23. If that is too early, set up your picks the night before and shop in the morning.

When do new Prime Day deals drop each day?

Today's Big Deals refresh three times daily at 12 a.m., 8 a.m. and 1 p.m. PDT, with at least five deals per drop and many around 50% off.

How can I get notified when a Prime Day deal goes live?

Set an Alexa deal alert for a specific item, or a target-price alert with optional auto-buy so Amazon purchases it the moment it hits your price during June 23-26.

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